LATG offers a bunch of different ways that you can promote your own relevant businesses or products while supporting the continuity of this website and the entertainment and enlightenment of its readers. These range from simple social media promotion to ongoing collaboration and sponsorship arrangements.
Please note: it should go without saying that irrelevant advertising or content will not be accepted and inquiries regarding it will be ignored.
Why you should partner with LATG:
- A large, global audience in a targeted niche aimed at language learners, teachers, linguists and other culture and language enthusiasts
- A large social media following of around 80,000 individuals and companies
- Content syndication on bookmarking sites such as Tumblr, paper.li, blogarama, Mix (StumbleUpon) etc.
- An active and constantly growing community
- Periodic promotion on LATG’s social media sites and reviews of suitable and relevant products in their own dedicated posts
- All ongoing arrangements receive inclusion on the LATG sponsors page, which includes logo and social media links.
- A dedication to working with you to foster an ongoing and mutually beneficial partnership
Perks:
Sponsors page inclusion:
This is a webpage on my site that is dedicated only to listing LATG sponsors and supporters. It includes your company logo, a brief company description, and up to 3 social media links to draw potential visitors to your pages.
Social Media Promotion
Social media posts are $25 and can be purchased individually outside of any ongoing arrangement. Just want to try one out? No problem. Maybe you have a product promotion coming up next month and just want a one or two-time boost? Also no problem.
While rare, a highly viral piece can net you hundreds or thousands of high-quality followers.
Posts will appear on LATG’s Facebook, Twitter and LinkedIn pages, with a combined reach of about 75,000 language fans.
Please note* As social media algorithms are constantly updating and changing, for better or for worse, and since it is very difficult to accurately predict the performance of a piece 100%, results may vary considerably.
LATG Newsletter inclusion
$100 per newsletter
Whenever a new article is published on LATG, I send out an email blast to my mailing list. These are the most engaged fans, the most likely to convert, and the most interested in what I have to say. For $100 per newsletter, you can rent a segment of that email in a “sponsors” section.
Newsletters are sent irregularly.
Sponsored Articles
Sponsored articles are among the strongest ways for you to promote your business or services to an audience that cares. A sponsored article is an informational piece written by your company or LATG (for a fee) that is not overly promotional, and credited to you.
If your business is interested in a sponsored post please inquire as to rates and procedures by messaging me at brian@latg.org
Sponsored posts will add value to both my readers and your potential customers. They are also a great way to build your company’s visibility and significantly boost SEO.
Sponsored article pricing
*Rates are in USD.
- Base fee – $250.
- If LATG composes the article, the fee is $40 per hour. (Average of about 8-10 hrs for a mid sized 2,000 – 2,500 word article inc. research and formatting). If your company is providing the article, this fee is not relevant.
- Editing of your article – Depends on extent of work. This can also include arrangement of graphic elements/videos, SEO optimization, etc, if not done in advance. Between $0 – $40 per hour.
- Newsletter promotion (optional)- $100
- Social media promotion. Your content will be pushed on LATG’s largest social media platforms by default at no additional cost upon initial publication. – $0 (For businesses only looking for social media promotion, please see section below).
My terms and conditions:
- Get in touch about what you want to do. We’ll discuss the scope, your company, and hopefully work out a price quote based on things like time, desired services, etc.
- Sponsored posts are not overly promotional pieces. They are not direct advertisements for your product. They are informational, entertaining, and useful articles my readers would enjoy and benefit from. They can, of course, certainly mention the product or service in a subtle way.
- This material is new and unique to LATG, written specifically for LATG’s audience.
- You may have the article edited or updated at any time if desired. In most cases this should incur no additional fees unless it requires extensive rewrites. The article can also be removed at any time upon request.
- All content must be relevant in some way to LATG. To be discussed.
- LATG can only accept sponsored content from respectable companies. I can’t in good conscience promote it or be affiliated with it. This excludes those that write and sell academic essays, among others.
- LATG must disclose to its readership that the article is sponsored. This is just a line of text at the top or bottom of the article that simply says “this article is sponsored by _______”.
Sample sponsored post for full service:
Base fee – $250
Written by LATG – $400 (10 hrs)
Editing (N/A incl. above)
Newsletter – $100
= $750 total.
Sample sponsored post bare-bones
Base fee – $250
Written by you – (N/A)
No editing required – (N/A)
No newsletter – $0
= $250 total.
All content must be written in English at a native level. All articles are highly scrutinized for exceptional quality.
If your business is interested in a sponsored post please inquire as to rates and procedures by messaging me at info@latg.org
Banner Advertising
Between $70 and $800 per month depending on placement and type
LATG is currently offering advertisement real-estate. Prices are adjusted up or down depending on size and placement. For example, a large, responsive banner at the top of the site would be more valuable real estate as it converts more often.
**Note** LATG is only accepting responsive banners or shapes that are also suitable for mobile devices. Responsive ad code for wider ads is encouraged but you’ll have to provide the code yourself.
Specifics:
- In-text ads appear on all blog articles with a couple of exceptions. They do not appear on all pages (About, Contact, etc). They are limited to a certain number at any given time.
- Homepage ads are available, but fetch a higher rate.
- Ads can be text or image based. Video ads are possible but may incur increased rates.
- If you’d like to provide more than one advertisement for the same space they can be set to alternate. This carries no additional cost.
- Advertisements must be attractive and not obnoxious.
- Ads will be paid for prior to publication.
- If you would like to switch an advertisement for another one, you may do so at any time for no extra cost as long as the new ad also meets the same requirements. Changes in size and location may alter price.
- Special rates for purchases made in 3, 6 or 12 month blocks, or that include more than one advertisement placement location.
- Ongoing banner advertisers will also receive inclusion on the Sponsors page, mentioned above.
- Ads are good for one month from the day they are posted unless a longer period of time is agreed to prior. You can begin the ad campaign immediately or choose a date on which you would like it to begin. Payment must be received on or before the start-date.
